A friend of mine who’s also a former CBC producer tells me he used to listen to CBC Radio all day. “Now,” he says, “I listen very little. The personal storytelling and victimhood are irritating and are in much of the schedule.”
An insider tells me: “Over the years, management, at least on the English side, has devalued ‘intellectual’ content. They think it’s boring, high-minded, ivory-tower stuff. They want ‘stories’ — compelling if well-told, and cheap to do. The mantra at CBC Radio is, ‘Tell us your story.’”
The insider says the CBC’s commitment to a strong digital presence and online audience is one of the reasons behind the interest in storytelling above all else.
CBC Radio is fixated on building an audience by providing trivial entertainment. For many managers, numbers are more important than content.