Every single time I critique CBC, I’m told that we need to have the state broadcaster, that Canadians rely upon it.
But the numbers would beg to differ.
Whether we are talking audience share or advertising revenue, CBC is a broadcaster in decline.
Did you know that across Canada, over a total of 27 stations coast to coast, the average audience for CBC’s supper hour newscast was 329,000 people? That’s not 329,000 people per market, that is across the country.
Compare that to just one of CTV’s local supper hour newscasts, CFTO in Toronto, which averaged 1.4 million viewers per night in the first week of 2020. That doesn’t include other major markets like Vancouver, Montreal, Calgary or Ottawa where CTV outstrips CBC. It doesn’t include Global News, which is dominant in Western Canada and like CTV doesn’t take a $1.5 billion per year subsidy from the taxpayers.
These CBC ratings aren’t numbers that I’ve made up, they were contained in CBC’s most recent annual report and highlighted by Ottawa-based media outlet Blacklock’s Reporter.