CBC management said that the Olympics would "break even" or "make a small profit" and that the decision was "fiscally responsible."
Did CBC make a good business decision for taxpayers, its 'shareholders'? Did the games break even or make a profit? CRTC data on CBC ad revenues show that the Olympics had a relatively modest impact on revenues in 2016. CBC English increased revenues by some $45 million in 2016 and the French network had basically no increase. So, overall, in 2016 the Olympics cost the CBC $80 million and generated incremental revenues of only about $45 million, creating a net loss of some $35 million.