The public broadcaster’s shrinking audience and relevancy has led to ad revenues dropping 53 percent from 2014 to that of 2019.
Almost two years ago the CBC relaunched its flagship show The National with a new format, replacing anchor Peter Mansbridge with four anchors. Despite The National‘s audience dropping 10 percent (from 525,000 to 460,000) by April of 2018. By June 2019 the audience had dropped off another 59,000, or 13 percent. Even though the new format is failing, a distant third for ratings compared to CTV and Global, the CBC has continued on with the new format and four hosts.