Last month, the CBC announced that it has hired talented columnist Robyn Urback away from the National Post to set up an online “opinion vertical,” which sounds like a clearing house for hot takes.
The CBC is a creature of the Broadcasting Act, which was last updated in 1991, the same year the World Wide Web was created. In a strict reading of the act, the CBC has no business setting up an online hot-take factory, any more than it has the mandate to set up a national chain of poutine restaurants.
But MPs have not done their jobs and updated the act, and the previous government pushed the CBC to generate more of its own revenue. So managers have wandered into the internet with their gimlet eyes fixed on acquiring clicks.
In the YouTube era, fewer people are settling in to watch Peter Mansbridge deliver the news every night, and the corporation has to make itself relevent to Canadians if it wants to generate revenue and maintain public support.
So the CBC is offering clickbait.
Unlike the BBC, it sells ads on the internet and is moving aggressively to create web-only content, including opinion columns.
The CBC tells me it will pay union scale — 55 cents a word — which will immediately make it a very desirable market for opinion typists.
For those of us trying to make our livings in the independent news business, this is worrying. It may be difficult to compete for ad sales and journalism talent with a news organization funded by taxpayers.
There has been a massive migration of advertising to Google and Facebook and a huge influx of venture capital to unsustainable digital startups, leading to an increasingly desperate struggle for a rapidly diminishing pool of advertising.
None of that is the CBC’s fault, but it’s a big player in that battle for ads, making it harder for newspapers to find a working revenue model.
Want to sell ads or hire a columnist? CBC can outbid you. Want to erect a paywall? Why should readers pay for your product if they can get free stories from the CBC?
Read the full story here.
cbcexposed is all about exposing the waste of the CBC ... over 1 billion dollars a year of taxpayer money funds the cbc and a lot of that taxpayer money is wasted.
The CBC continues to operate in a wasteful, bias manner serving the socialist left wing mandate only while continuing to lose viewers and advertising revenues. Scandals continue. An unsettling, ugly anti Semitic movement has grown in the CBC News operation, history experts will know that this troubling bias can have devastating results for our country. Act now- contact your MP, the PMO and the CBC to stop this frightening socialist anti Semitic driven bias now.
Disgruntled CBC workers continue to confidentially share their stories with us, reports of management snooping, waste, huge salaries for select senior management, content bias, low employee morale continue in 2021 and we will expose these activities in our blog while protecting our whistleblower contacts. We take joy in knowing that the CBC-HQ visits us daily to spy on us, read our stories and to find out who owns our for the Canadian people blog.
One of our most popular posts continues to be the epic Dr. Leenen case against the Fifth Estate (the largest libel legal case ever awarded against the media in Canadian history) yet where no one at CBC was fired and taxpayers paid the huge award and legal costs for this blatant CBC Libel action. Writers and filmmakers -this is a Perfect story for an award winning Documentary -ok - who would fund it and where would it air since the CBC owns the Documentary channel! Can you help? Please contact us.
cbcExposed continues to enjoy substantial visitors coming from Universities and Colleges across Canada who use us for research in debates, exams, etc.
We ask students to please join with us in this mission; you have the power to make a difference! And so can private broadcasters who we know are hurting from the dwindling Advertising revenue pool and the CBC taking money from that pool while also unfairly getting massive Tax subsidies money. It's time to stop being silent and start speaking up Bell-CTV, Shaw-Global, Rogers, etc.
Our cbcExposed Twitter followers and visitors to cbcExposed continue to motivate us to expose CBC’s abuse and waste of tax money as well as exposing their ongoing left wing bully-like anti-sematic news bias. Polls meanwhile show that Canadians favour selling the wasteful government owned media giant and to put our tax money to better use for all Canadians. The Liberals privatized Petro Canada and Air Canada; it’s time for the Trudeau Liberals to privatize the CBC- certainly not give them more of our tax money-enough is enough!
The CBC network’s ratings continue to plummet while their costs and our taxpayer bailout subsidies continue to go up! In 2021 what case can be made for the Government to be in the broadcasting business, competing unfairly with the private sector? The CBC receives advertising and cable/satellite fees-fees greater than CTV and Global but this is not enough for the greedy CBC who also receive more than a billion dollars of your tax money every year. That’s about $100,000,000 (yes, $100 MILLION) of our taxes taken from your pay cheques every 30 days and with no CBC accountability to taxpayers.
Wake up! What does it take for real change at the CBC? YOU! Our blog contains a link to the Politicians contact info for you to make your voice heard. Act now and contact your MP, the Cabinet and Prime Minister ... tell them to stop wasting your money on a biased, failing media service, and ... sell the CBC.
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