When a panel of Canada’s top media executives gathered Thursday to discuss industry issues, the conversation inevitably turned to the changing world of online and TV advertising, and the role new players have in the system.
While OTT platforms certainly present serious competition for eyeballs and are forcing traditional broadcasters to invest more in content, Heather Conway, EVP of English Services at CBC added SVODs are also conditioning audiences to be “adlergic.”
“We are training the audience through the OTT experience to have a low tolerance for advertising,” she said.
She added that the issue facing broadcasters isn’t TV dollars being replaced by “digital dimes,” it’s that there are so many competitors in the digital space.
Conway added that by going ad-free, the CBC could focus on its cultural mandate and at the same time give a boost to private broadcasters.
“The study that we commissioned from Nordicity does show that two-thirds of our ad revenue would migrate to two companies,” she said. “It would be helpful, I think, to have those funds, as we are all are struggling with the transitions that we’ve talked about. The public broadcaster doesn’t have to be in that space.”
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PS - how many more millions of taxpayer dollars would this cost Canadians? Worth it?
cbcexposed is all about exposing the waste of the CBC ... over 1 billion dollars a year of taxpayer money funds the cbc and a lot of that taxpayer money is wasted.
The CBC continues to operate in a wasteful, bias manner serving the socialist left wing mandate only while continuing to lose viewers and advertising revenues. Scandals continue. An unsettling, ugly anti Semitic movement has grown in the CBC News operation, history experts will know that this troubling bias can have devastating results for our country. Act now- contact your MP, the PMO and the CBC to stop this frightening socialist anti Semitic driven bias now.
Disgruntled CBC workers continue to confidentially share their stories with us, reports of management snooping, waste, huge salaries for select senior management, content bias, low employee morale continue in 2021 and we will expose these activities in our blog while protecting our whistleblower contacts. We take joy in knowing that the CBC-HQ visits us daily to spy on us, read our stories and to find out who owns our for the Canadian people blog.
One of our most popular posts continues to be the epic Dr. Leenen case against the Fifth Estate (the largest libel legal case ever awarded against the media in Canadian history) yet where no one at CBC was fired and taxpayers paid the huge award and legal costs for this blatant CBC Libel action. Writers and filmmakers -this is a Perfect story for an award winning Documentary -ok - who would fund it and where would it air since the CBC owns the Documentary channel! Can you help? Please contact us.
cbcExposed continues to enjoy substantial visitors coming from Universities and Colleges across Canada who use us for research in debates, exams, etc.
We ask students to please join with us in this mission; you have the power to make a difference! And so can private broadcasters who we know are hurting from the dwindling Advertising revenue pool and the CBC taking money from that pool while also unfairly getting massive Tax subsidies money. It's time to stop being silent and start speaking up Bell-CTV, Shaw-Global, Rogers, etc.
Our cbcExposed Twitter followers and visitors to cbcExposed continue to motivate us to expose CBC’s abuse and waste of tax money as well as exposing their ongoing left wing bully-like anti-sematic news bias. Polls meanwhile show that Canadians favour selling the wasteful government owned media giant and to put our tax money to better use for all Canadians. The Liberals privatized Petro Canada and Air Canada; it’s time for the Trudeau Liberals to privatize the CBC- certainly not give them more of our tax money-enough is enough!
The CBC network’s ratings continue to plummet while their costs and our taxpayer bailout subsidies continue to go up! In 2021 what case can be made for the Government to be in the broadcasting business, competing unfairly with the private sector? The CBC receives advertising and cable/satellite fees-fees greater than CTV and Global but this is not enough for the greedy CBC who also receive more than a billion dollars of your tax money every year. That’s about $100,000,000 (yes, $100 MILLION) of our taxes taken from your pay cheques every 30 days and with no CBC accountability to taxpayers.
Wake up! What does it take for real change at the CBC? YOU! Our blog contains a link to the Politicians contact info for you to make your voice heard. Act now and contact your MP, the Cabinet and Prime Minister ... tell them to stop wasting your money on a biased, failing media service, and ... sell the CBC.
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