Since its founding in 1936, the cbc has routinely been accused of stodginess. But as the broadcaster adapts to changing media conditions and grows more elaborate, it harbours ambitions that threaten to outstrip its own ability to define itself. Jeffrey Dvorkin, once a managing editor of cbc Radio News and now head of the journalism program at the University of Toronto’s Scarborough campus, puts it this way: “When media organizations lose sight of their purpose, they embrace technology without really understanding what it is.”
It’s important to note that despite the cbc’s cutback targets—it aims to shed 1,150 full-time positions by 2020—it also plans to hire 300 new employees “in the next years” to improve the company’s digital skills. Whether that will mean more coders, more interactive journalists, or more thought leaders who would help shape the company’s ultramodern ethos remains unclear.
For programmers at the cbc, the message is simple: Think about digital. All. The. Time. But making radio and TV with that in mind is more challenging. A radio producer I know there tells me that, so far, she’s had little guidance about how to, as she puts it, “up the digital game.” The company should appeal to younger listeners, one manager told her. That same manager said, vis-à-vis the vision thing, that in five years people will be using driverless cars, so the cbc needs to think about creating programming for people who are in cars but don’t have to focus on driving. “I have honestly tried to understand our mission or mandate,” she says, “but the message from management has been vague and confusing.”
All she knows, she says, is that every Friday, she gets an email announcing the top digital stories for their division (often the quirky ones), and that everyone wants to be mentioned in this report and are gutted if they’re not. “Our numbers suck,” she says of the radio show she works on. “So a group of us tried to figure out how to better market our show. We’re not marketing experts, but no one else is doing it for us.” They hashed out ways to make Twitter more effective in boosting their numbers. But, she asks, “Are we even making radio anymore?”
Read the full story here.
cbcexposed is all about exposing the waste of the CBC ... over 1 billion dollars a year of taxpayer money funds the cbc and a lot of that taxpayer money is wasted.
The CBC continues to operate in a wasteful, bias manner serving the socialist left wing mandate only while continuing to lose viewers and advertising revenues. Scandals continue. An unsettling, ugly anti Semitic movement has grown in the CBC News operation, history experts will know that this troubling bias can have devastating results for our country. Act now- contact your MP, the PMO and the CBC to stop this frightening socialist anti Semitic driven bias now.
Disgruntled CBC workers continue to confidentially share their stories with us, reports of management snooping, waste, huge salaries for select senior management, content bias, low employee morale continue in 2021 and we will expose these activities in our blog while protecting our whistleblower contacts. We take joy in knowing that the CBC-HQ visits us daily to spy on us, read our stories and to find out who owns our for the Canadian people blog.
One of our most popular posts continues to be the epic Dr. Leenen case against the Fifth Estate (the largest libel legal case ever awarded against the media in Canadian history) yet where no one at CBC was fired and taxpayers paid the huge award and legal costs for this blatant CBC Libel action. Writers and filmmakers -this is a Perfect story for an award winning Documentary -ok - who would fund it and where would it air since the CBC owns the Documentary channel! Can you help? Please contact us.
cbcExposed continues to enjoy substantial visitors coming from Universities and Colleges across Canada who use us for research in debates, exams, etc.
We ask students to please join with us in this mission; you have the power to make a difference! And so can private broadcasters who we know are hurting from the dwindling Advertising revenue pool and the CBC taking money from that pool while also unfairly getting massive Tax subsidies money. It's time to stop being silent and start speaking up Bell-CTV, Shaw-Global, Rogers, etc.
Our cbcExposed Twitter followers and visitors to cbcExposed continue to motivate us to expose CBC’s abuse and waste of tax money as well as exposing their ongoing left wing bully-like anti-sematic news bias. Polls meanwhile show that Canadians favour selling the wasteful government owned media giant and to put our tax money to better use for all Canadians. The Liberals privatized Petro Canada and Air Canada; it’s time for the Trudeau Liberals to privatize the CBC- certainly not give them more of our tax money-enough is enough!
The CBC network’s ratings continue to plummet while their costs and our taxpayer bailout subsidies continue to go up! In 2021 what case can be made for the Government to be in the broadcasting business, competing unfairly with the private sector? The CBC receives advertising and cable/satellite fees-fees greater than CTV and Global but this is not enough for the greedy CBC who also receive more than a billion dollars of your tax money every year. That’s about $100,000,000 (yes, $100 MILLION) of our taxes taken from your pay cheques every 30 days and with no CBC accountability to taxpayers.
Wake up! What does it take for real change at the CBC? YOU! Our blog contains a link to the Politicians contact info for you to make your voice heard. Act now and contact your MP, the Cabinet and Prime Minister ... tell them to stop wasting your money on a biased, failing media service, and ... sell the CBC.
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