The CBC is launching a Canadian version of Family Feud in a bid to boost its advertising revenues. The game show is set to occupy the prime 7:30 p.m. time slot on four weekday evenings this fall.
The public broadcaster’s advertising revenues fell 3.4 per cent in the first nine months of its 2018-19 fiscal year, to $181-million, with English-language conventional and digital advertising taking the biggest hit. The percentage drop on the English network was 8.2 per cent during the period ending Dec. 31, while advertising revenue at Radio-Canada rose 1.1 per cent.
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