According to their most recent submission to the Canadian Radio-television and Telecommunications Commission (CRTC), CBC/Radio Canada brings in about $300 million in advertising. A great deal of that advertising appears to be of the bargain basement variety, particularly on CBC Newsnet, where the audience appears to range from those requiring walk-in baths to self-styled elite singles seeking companionship.
Even this revenue appears to be in a state of irreversible decline. The response to that by the CBC, naturally, is to seek foriegn programming to build audiences in the most desired advertising markets such as the GTA. At which point sensible people throw their hands in the air and wonder: what, then, is the actual point of the CBC?
At times,
CBC television appears to have struggled with its own sense of identity.
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