What we need to do is introduce a new culture of financing that would make Canadians realize the importance of supporting the public broadcaster's core mandate. Indeed, an organization tends to become much more responsive to the needs of its stakeholders when it has to ask for their support.
And what is that core mandate? It's not to produce variety shows, game shows or talk shows, which even when they are produced in Canada are largely a matter of entertainment, an area already amply supplied by private broadcasters. The crown corporation should concentrate instead on what the private sector cannot do, and refocus its efforts on the promotion of Canadian cultural and public affairs content. If it does that, and lets the private sector take care of the rest, there's no reason to fear for the future health of our streamlined, viewer-supported public broadcaster.
So by all means, let's save the CBC together. But let's make it a leaner, refocused CBC, and let's save it by having viewers fund it directly.
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