It wasn’t so long ago that the CBC was known as the Canadian home of strong satire and sketch.
But now, when Canada needs a compelling comedic voice more than ever, the CBC’s output has largely grown stale and irrelevant.
CBC Comedy’s Twitter account has around 5,300 followers, and many tweets linking to their written comedy, like “Big reveal at gender reveal party is that no one wants to be there whatsoever,” lack a single reply or like. It’s the Internet equivalent of a tumbleweed. There have even been campaigns to kill CBC Comedy, suggesting it’s a poor use of taxpayer money.
As it currently exists, the CBC gives talented creators little incentive to write anything better and smarter. It’s time to stop coasting off of legacy work, establish a clear direction, recognize comedians as artists, and properly promote those artists through social media and streaming services. Until they do, Canadians will rightfully continue to ignore CBC Comedy in favour of the many superior alternatives.