That’s apparently not the case, according to an Access to Information memo obtained by the Department of Canadian Heritage.
The memo reportedly confirmed a steady decline in ad revenue for the CBC ever since the network lost the rights to Hockey Night in Canada (HNIC), which they held from 1952 to 2014.
The memorandum stated CBC advertising revenue peaked at $523 million in 2014, which was the last year the network held broadcasting rights to NHL games before losing it to Rogers Communications. Revenue fell 40% within two years, with ad revenue totaling $318 million in 2018.
“We lost a few dollars,” Lacroix said in 2015 during testimony at the Senate communications committee.