It wasn’t so long ago that the CBC was known as the Canadian home of strong satire and sketch.
But now, when Canada needs a compelling comedic voice more than ever, the CBC’s output has largely grown stale and irrelevant.
The CBC, meanwhile, continues to rely on its stable of ever-aging dinosaurs instead of promoting new shows.
If the CBC continues to downplay new voices online and shackle itself to long-time creators who produce staid broadcast work, it risks losing a hold among the creators that are the lifeblood of the scene.
As it currently exists, the CBC gives talented creators little incentive to write anything better and smarter. It’s time to stop coasting off of legacy work, establish a clear direction, recognize comedians as artists, and properly promote those artists through social media and streaming services. Until they do, Canadians will rightfully continue to ignore CBC Comedy in favour of the many superior alternatives.
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