But despite that, CBC’s national impact continues to shrink. Its flagship news program — the one that used to literally determine what topics were covered in Question Period — is failing. In the past two years alone, its viewership has nose-dived a mammoth 24%.
Despite being the recipient of millions in tax dollars — and despite being allowed to use that unfair advantage to compete in major markets with private-sector media competitors — the CBC simply isn’t breaking big national stories like it used to.
At the most recent Canada’s Radio Television Digital News Association (RTDNA) awards, Global won a dozen awards for excellence. CTV, which regularly clobbers The National in the ratings game, picked up the RTDNA’s best national newscast award. CBC radio and its regional stations won some RTDNA awards, but none were for national political stories.