“CBC is a business,” Catherine Tait said during an interview Monday at CBC’s Halifax headquarters.
The notion of CBC not being allowed to pursue advertising is occasionally floated, especially by small digital publishers of news. Tait argues that the real enemies are much bigger.
“A couple of key facts, important to know: In the conventional advertising space, CBC/Radio-Canada represents just around eight per cent of all conventional advertising dollars. Not that huge a number.
Tait said her response to some local news companies that she recognizes as suffering has been to partner with them. She cited collaborating with Torstar on investigative news.
In 2016, the federal Liberals increased funding of the CBC by $675 million over five years. In that year’s budget, the government invested an additional $75 million in CBC/Radio-Canada for 2016-17, rising to $150 million in the following years.